One of the most ambitious examples of how animation is used in advertising, Disney's studios during World War II also helmed one of the most ambitious branding campaigns in the 20th Century. Read the metrics and history on how Disney's Donald Duck cartoon, or more appropriately Propaganda Film, The New Spirt, inspired Americans to file their income tax.
The article, composed by Worker Studio's own Minister of Message & Propaganda, is published on The Agency Post:
Aldric Chang of Media Freaks, a 3D Animation Studio, wrote up a list of "8 Reasons Why You Should Use an Animated TV Commercial," attesting to the benefits of animated messaging for companies. A large part of his list weighs in on the advantages of working with animators and characters designed to do thy bidding, over using the often fickle nature of paid actors.
Though the real strength of Chang's argument came in the 3 points below:
6. With animation, the sky’s the limit! Animation can achieve the most bizarre special effects and be presented in the most abstract environments without any worry about the logistics and possibilities. You can go as far as Mars or as high as the Heavens! You can make an entire city black out or make the Sun go nova! Go wild with animation!
7. Animation can be combined with live environments or actors to create a really cool commercial. But a ‘live-shot’ commercial is just that – a plain old boring commercial! Just look at all the cool mobile hand phone ads combining special effects with live elements!
8. Contrary to popular belief, animated adverts are usually cheaper to produce than ‘live’ adverts if you deal directly with the animation house and not through a third party like an advert agency. Many times, advert agencies sub-contract the work to animation companies and utilize their concepts instead of coming up with their own, charging a fat fee for their ‘trouble’! As you can imagine, the charges of an animation company alone without the intervention of an advert agency can be much lower, and in many cases more affordable than a ‘live’ advert.
Read about Worker Studio's animated production for a promotional cartoon created for BusinessGenetics in Colorado.
Minister of Message
Announcer of all things Worker.