Aldric Chang of Media Freaks, a 3D Animation Studio, wrote up a list of "8 Reasons Why You Should Use an Animated TV Commercial," attesting to the benefits of animated messaging for companies. A large part of his list weighs in on the advantages of working with animators and characters designed to do thy bidding, over using the often fickle nature of paid actors.
Though the real strength of Chang's argument came in the 3 points below:
6. With animation, the sky’s the limit! Animation can achieve the most bizarre special effects and be presented in the most abstract environments without any worry about the logistics and possibilities. You can go as far as Mars or as high as the Heavens! You can make an entire city black out or make the Sun go nova! Go wild with animation!
7. Animation can be combined with live environments or actors to create a really cool commercial. But a ‘live-shot’ commercial is just that – a plain old boring commercial! Just look at all the cool mobile hand phone ads combining special effects with live elements!
8. Contrary to popular belief, animated adverts are usually cheaper to produce than ‘live’ adverts if you deal directly with the animation house and not through a third party like an advert agency. Many times, advert agencies sub-contract the work to animation companies and utilize their concepts instead of coming up with their own, charging a fat fee for their ‘trouble’! As you can imagine, the charges of an animation company alone without the intervention of an advert agency can be much lower, and in many cases more affordable than a ‘live’ advert.
Read about Worker Studio's animated production for a promotional cartoon created for BusinessGenetics in Colorado.
If anything, stop motion animation is a testament to patience, and animator Rachel Johnson has crafted this virtue from her garage to Kickstarter dream. A modest crowd-funding goal of $40,000 amongst the millions being raised by the likes of Zach Braff and Spike Lee, Lift Animation reached their goal with 10 days to spare. This has allowed Johnson to set a stretch goal of $73,300 which is the short film's full budget.
The film is "Henrietta Bulkowski," a sweetly melancholic, inspiring tale that challenges perceptions of beauty on a heroine's path of determination. The morning that Johnson awoke reaching her Kickstarter goal was met with tears of joy, as the dream of pouring the foundation of an animation studio became a reality. There is socially-concious fuel in this dream too, to not just tell inspiring stories, but to bring forth courageous and unconventional female protagonists that push the medium's boundaries.
Worker Studio recognized the incredible journey Lift Animation embarked on, and enlisted as a backer early on. Hopefully other studios, and aspiring animators will equally recognize the value of empowering storytellers.
A full write-up by Worker Studio's Ministry of Culture is on Yahoo! Voices, and the "Henrietta Bulkowski" video is featured on Worker's Kickstarter Page.
Worker Studio's Founder Michael Hemschoot and Chief Creative Officer Barry Kooser, were on the Roaring Success Radio Hour with host Paul Neal Rohrer. They talked production and concept on the entertaining BusinessGenetics promo cartoon, and the teaching experiences of both Barry and Mike at Colorado schools.
As host of the Roaring Success Radio Hour since January, 2010, Paul Rohrer is heard coast to coast and around the world interviewing artists and stars all of whom are involved at every level of the performing arts industry.
You can get the scoop and watch the BusinessGenetics Commercial on its featured page.
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