Aldric Chang of Media Freaks, a 3D Animation Studio, wrote up a list of "8 Reasons Why You Should Use an Animated TV Commercial," attesting to the benefits of animated messaging for companies. A large part of his list weighs in on the advantages of working with animators and characters designed to do thy bidding, over using the often fickle nature of paid actors. Though the real strength of Chang's argument came in the 3 points below: 6. With animation, the sky’s the limit! Animation can achieve the most bizarre special effects and be presented in the most abstract environments without any worry about the logistics and possibilities. You can go as far as Mars or as high as the Heavens! You can make an entire city black out or make the Sun go nova! Go wild with animation! 7. Animation can be combined with live environments or actors to create a really cool commercial. But a ‘live-shot’ commercial is just that – a plain old boring commercial! Just look at all the cool mobile hand phone ads combining special effects with live elements! 8. Contrary to popular belief, animated adverts are usually cheaper to produce than ‘live’ adverts if you deal directly with the animation house and not through a third party like an advert agency. Many times, advert agencies sub-contract the work to animation companies and utilize their concepts instead of coming up with their own, charging a fat fee for their ‘trouble’! As you can imagine, the charges of an animation company alone without the intervention of an advert agency can be much lower, and in many cases more affordable than a ‘live’ advert. Read about Worker Studio's animated production for a promotional cartoon created for BusinessGenetics in Colorado.
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If anything, stop motion animation is a testament to patience, and animator Rachel Johnson has crafted this virtue from her garage to Kickstarter dream. A modest crowd-funding goal of $40,000 amongst the millions being raised by the likes of Zach Braff and Spike Lee, Lift Animation reached their goal with 10 days to spare. This has allowed Johnson to set a stretch goal of $73,300 which is the short film's full budget. The film is "Henrietta Bulkowski," a sweetly melancholic, inspiring tale that challenges perceptions of beauty on a heroine's path of determination. The morning that Johnson awoke reaching her Kickstarter goal was met with tears of joy, as the dream of pouring the foundation of an animation studio became a reality. There is socially-concious fuel in this dream too, to not just tell inspiring stories, but to bring forth courageous and unconventional female protagonists that push the medium's boundaries. Worker Studio recognized the incredible journey Lift Animation embarked on, and enlisted as a backer early on. Hopefully other studios, and aspiring animators will equally recognize the value of empowering storytellers. A full write-up by Worker Studio's Ministry of Culture is on Yahoo! Voices, and the "Henrietta Bulkowski" video is featured on Worker's Kickstarter Page. Worker Studio's Founder Michael Hemschoot and Chief Creative Officer Barry Kooser, were on the Roaring Success Radio Hour with host Paul Neal Rohrer. They talked production and concept on the entertaining BusinessGenetics promo cartoon, and the teaching experiences of both Barry and Mike at Colorado schools. As host of the Roaring Success Radio Hour since January, 2010, Paul Rohrer is heard coast to coast and around the world interviewing artists and stars all of whom are involved at every level of the performing arts industry. You can get the scoop and watch the BusinessGenetics Commercial on its featured page. From denverfilm.org On Saturday August 10th, 7:00pm Join the Denver Film Society and Worker Studio as we celebrate the animated work of Phil Hartman. Phil Hartman's brother, and Phil Hartman's Flat TV producer, Paul Hartmann will join us for a Skype conversation with special guests John Paragon and Lynne Marie Stewart. Our evening's host will be Colorado local and Simpsons actor Maggie Roswell. The event also features a special presentation of Kiki's Delivery Service
Since Worker Studio announced development of Phil Hartman's Flat TV, with producers Paul Hartman, Angel Rosenthal and executive producers Leo/Hartman Productions, buzz has stirred up on industry, comedy and animation sites. Here's what they're saying: The Comic's Comic - "Rare posthumous recording from from the 1970s, "Phil Hartman's Flat TV," to receive animation treatment" And from Michael T. Scott, partner and head of story at Worker Studio, this reflection: "Phil was not just a tremendous influence on my comedic sensibilities; he had a hand in personally molding them with his generous and thoughtful feedback. To think that I’m getting a chance to collaborate with one of my heroes is very surreal, especially given these circumstances. It’s an honor to be bringing Phil back into the forefront of the public consciousness. I’m thrilled to be working with both the people that knew him best and an extremely talented and creative team to make this happen." A.V. CLUB - "Phil Hartman's Flat TV lets the late comic performer voice one final cartoon." Hi there! You might remember the late Phil Hartman from Saturday Night Live, NewsRadio, Pee-wee’s Playhouse, or as the man who voiced The Simpsons’ Troy McClure—who you might remember from such films as “P” Is For Psycho and The President’s Neck Is Missing. You might also remember that death typically precludes performers from producing new material—unless, like Tupac Shakur, Christopher “The Notorious B.I.G.” Wallace, and Phil “The Glue" Hartman, those performers left behind an unreleased backlog of recordings OWEN SOUND SUN TIMES - "Phil Hartman film in the works" Interview with Phil Hartman's Flat TV producer and Phil's brother, Paul Hartmann. “Boy, he does John Wayne, he does Peter Lorre in it, he does Jimmy Carter doing an impression of Henry Kissinger which is pretty funny and it's got some great bits in it,” Hartmann said. “But what's really interesting about it is it's unedited Phil and uncensored Phil.” KHOU Houston, Texas - "Phil Hartman's comedy album being developed as animated film" Phil Hartman fans have something to look forward to: the late comic’s work lives on as part of a new animated film based on his album Flat TV. ANIMATION WORLD NETWORK - "Worker Studio Announces Phil Hartman's Flat TV Feature" Animation and visual effects company Worker Studio, in collaboration with producers Paul Hartmann and Angel Rosenthal, has secured the option to produce an animated property based on the comedy album, Phil Hartman’s Flat TV. SPLITSIDER - "Phil Hartman's Comedy Album Is Being Turned Into an Animated Movie" Flat TV is a 22-track album of sketches written by and starring Hartman that revolve around a dysfunctional family, with TV shows they consume interspersed throughout. It's a little Simpsons-esque nearly 10 years before The Simpsons was a thing INDIEWIRE's Animation Scoop from Jerry Beck - "Worker Studio to Produce Phil Hartman's Flat TV" Colorado based animation studio Worker Studio, in collaboration with producers Paul Hartmann & Angel Rosenthal, have secured the option to produce an animated property based on the comedy album, Phil Hartman's Flat TV. LAUGHSPIN - "Fifteen years after his death, Phil Hartman animated project in the works" Worker Studio in Colorado is now beginning to collaborate with the Hartmann family to develop animation around the 22 vignettes featured on Hartman’s album. “The tracks all work together as a feature film about the day in the life of the Sphincter family, but Phil brilliantly wrote and performed each vignette as a stand alone piece, which will also give us 22 unique animated shorts,” Jason Cangialosi of Worker Studio, tells Laughspin. |
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